WHAT IS CAKE?
CAKE offers performance marketing software that enables advertisers, networks, and publishers to monitor, measure, and optimize marketing performance in real-time for affiliate marketing, lead generation, and multichannel marketing.
Affiliate Marketing Solution: Control and evaluate partner marketing initiatives, enhance output for maximum profit, and entice key partners.
Lead Generation Solution: Maximize lead generation efforts by taking a comprehensive approach to the management and optimization of traffic sources, lead buyers, and lead quality. In real-time, decide which lead buyers to route traffic to for the most possible profitability.
MultiChannel Marketing Solution: Along the customer journey, evaluate real customer acquisition expenses across channels versus the customer lifetime value to improve campaign effectiveness.
KEY BENEFITS OF USING CAKE
Smart Insights to Improve Performance: Real-time insights into the success of your partners and campaigns, comprehensive statistics, customisable notifications, and special compensation structures for rewarding partners may all help you optimize your affiliate marketing program.
ncrease Profit Margins while Increasing Traffic: Utilize specific targeting criteria like geography, device, browser, traffic caps, and redirection for real-time traffic monetization, and make sure that each impression, click, and conversion is accurately measured for correct revenue and payout attribution.
Using intelligent scaling and enterprise reliability, you can protect your business: Protect your business and partner connections with 99.9% uptime guarantees on our worldwide infrastructure, which is hosted by Amazon Web Services (AWS), and expand your marketing campaign on CAKE without interruption thanks to variable click volumes and intelligent scalability across new verticals.
Make sure your team is successful by utilizing ours: Get access to the best phone and email technical support available in the industry, as well as a dedicated Client Success Manager and Implementation Specialist for advise on industry best practices. This support is available around-the-clock, every day of the week.
Reduce risk and keep the credibility of your affiliate program: With pixel whitelisting and personalized notifications that identify unusual campaign activity and irrational conversion period criteria, you can take fast action against fraud that negatively affects revenue.
Reduce privacy concerns and safeguard data: A defined set of policies and procedures specified in our Type 1 SOC 2 report to protect customer data are used in conjunction with continuing GDPR initiatives to ensure data security and privacy.
