What is Ulta Beauty used for?
Customers may upload a picture or select one of the 15 pre-selected models with a variety of skin tones and facial shapes from the Ulta app’s virtual live try-on experience to put on cosmetics before making a purchase. The experience, which emphasizes the value of customization for beauty businesses, enables the user to digitally apply makeup to their lips, cheeks, foundation, eyes, eyebrows, and eyeliner—all without ever having to set foot inside a store. Additionally, items may be ordered via the app and picked up in-store within a short time frame.
Why is Ulta Beauty?
The Ulta app features a substantial resource area with quizzes, shopping recommendations, and beauty trends. In order to focus and make product suggestions that are most appropriate for the user’s needs, quiz subjects include foundation, skincare, and haircare. By assisting Ulta with data collecting, the shop is better able to roll out targeted messaging in the future.
The shopping process is made simpler by the information the advisors offer at the same time. A new scent, the ideal foundation color, or a hair styling item may all be found by users. A guide to hair styling tools is also available. It offers information on the “basics” and what to look for in a device (material, ions, voltage), as well as supplementary advice for each styling tool. There are also YouTube videos and links to shops where you may purchase the items mentioned in the materials.
